OVERVIEW
Popcorn for the People is a mission- driven gourmet popcorn brand focused on creating meaningful employment opportunities for autistic and neurodivergent individuals. The brand relies on digital marketing and b2b initiatives to drive brand awareness, engagement, and online sales.
OBJECTIVE
Increase Brand visibility, social engagement, and online conversions through cohesive email marketing, social media content, and influencer outreach campaign's.
strategy
Developed visually cohesive email and social media campaigns aligned with brand messaging and promotions
Created engaging content to highlight products, mission, and seasonal campaigns
Leveraged influencer partnerships to build trust and expand reach through authentic product reviews
Optimized content for clarity, engagement, and conversion
Tools Used:
Canva, Adobe Photoshop, Klaviyo, Instagram, Midjourney
my role
MARKETING SUPPORT ASSOCIATE
I supported the planning and execution of digital marketing initiatives by creating branded content, coordinating influencer outreach, and managing campaign visuals across platforms.
execution
Designed promotional email campaigns and newsletters using Klaviyo
Created social media graphics, carousels, and CTA for Instagram
Managed influencer outreach, including packaging and shipping influencer kits
Collaborated with micro-influencers to generate authentic user-generated content
SOCIAL MEDIA CONTENT
SOCIAL MEDIA CONTENT
Holiday Social Media Content Post
Holiday Social Media Content Post
Holiday Social Media Content Post
Thanksgiving Social Media Post Asset
Halloween Giveaway Social Media Content Post Carousel
Halloween Giveaway Social Media Content Post Carousel