MARKETING STRATEGIST | CONTENT CREATOR | BRAND BUILDER
Marketing professional with Rutgers Business degree, 13+ years in the beauty industry, and a proven track record of campaigns that drive measurable growth.
Brand Identity | Logo Design | Packaging Design | Menu Design | Social Media Strategy | Email Marketing | Influencer Marketing
Brand Identity | Logo Design | Packaging Design | Menu Design | Social Media Strategy | Email Marketing | Influencer Marketing
ABOUT ME
i don’t just market brands
- I understand them from inside out.
Most marketers study consumers from a distance. I’ve spent 13+ years building relationships with them face to face. As a licensed cosmetologist and salon owner, I learned what makes people trust a brand, come back, and tell their friends.
Now I bring that to real-world consumer insight to every campaign I create. With a B.S. in Marketing from Rutgers Business School and hands-on experience in brand identity design, email marketing, social media strategy, and print design, I deliver marketing that connects—— because I’ve been on both sides of the conversation.
I’m looking for my next opportunity as a Marketing Coordinator, Social Media Manager, or Brand Designer where I can bring strategy, creativity, and measurable results together.
B.S Marketing
Rutgers Business School | Dean’s List
Licensed Cosmetologist
State of NJ | Since 2012
Business Owner
Esthedik Touch LLC| 4 Years
Brand Designer
Logo, Packaging, Identity Systems
Results Driven
78.8% Open Rate | 98% Conversion
Multi-Channel
Digital | Print | Email | Social
branding, Packaging & identity work
CAMPAIGN WORK
Strategy meets execution
I Conducted an interview diving into Founder and Director Parisse Dawkins’ inspiration for launching the Heart of the City festival in her hometown, aiming to create a platform for local artists. Sharing her journey and the passion that fuels Heart of the City’s mission to celebrate Black and Brown culture, unity, and community.
Interview conducted with Neena Victoria, Santino Amaya, and myself; shot and edited by Toby Emelle at Darkside Industries.
SOCIAL MEDIA | VIDEO | GRAPHIC DESIGN| EVENT MARKETING
Heart of the City Festival —
full campaign Ownership
As social Media Manager and Coordinator for HOTC in 2023 and 2024, I owned the entire digital presence. Created performer announcement graphics, animated social reels, attendee story posts with quotes, event carousels, and conducted the founder interview video series—— all using Adobe Photoshop, Premiere Pro, CapCut and Canva.
EMAIL MARKETING| INFLUENCER OUTREACH| CONTENT STRATEGY| GRAPHIC DESIGN| EVENT MARKETING|COMMUNITY BUILDING
Popcorn for the People —
Influencer Campaign That drove 75% Growth
Managed influencer outreach for this mission driven nonprofit employing autistic adults. Packaged and shipped influencer kits, coordinated with micro-influencers like @stayathomejackie and @autismmomma_ to create authentic product reviews.
Other work at Popcorn for the People, includes designing event marketing collateral and email marketing campaign assets, for the Superbowl and seasonal campaigns.
-
75%
Follower Increase
-
25%
Engagement Up
-
20 +
Campaigns/Year